Scandinavian Tourist Board

Non-profit -/ interesseorg., Reiseliv / Turisme / Event
Scandinavian Tourist Board - or STB as we are more popularly known - is a joint initiative by the national tourist boards of Denmark, Norway, and Sweden. STB is responsible for promoting Scandinavia and Scandinavian tourism products in the Asia-Pacific markets, with particular emphasis on the major markets of Japan and China, and a focus approach to the promising markets of Korea, Hong Kong, Taiwan, and Thailand. The main tasks of STB include producing market intelligence, carrying out promotional and PR activities, educating and supporting the local travel trade, and thus ultimately boosting lucrative, high-end tourism to Scandinavia. STB is fully owned by VisitDenmark (formerly the Danish Tourist Board), Innovation Norway (which includes the former Norwegian Tourist Board), and Visit Sweden (the former Swedish Travel and Tourism Council). The STB regional head office is located in Tokyo, while Beijing, Shanghai, Seoul, and Manila are home to our market offices and representatives. In markets with no direct representation, STB collaborates with Scandinavian entities such as the respective embassies, consulates, and trade offices.
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